06/01/2019 - 08/25/2019
REX POS Experience
The Taobao Maker's Festival project involved optimizing the self-service cash register interaction process to suit the unique shopping experience of the event. By implementing a tailored product list and adapting the POS design to align with the Taobao app, a seamless and efficient user experience was created for festival-goers.
Client: Alibaba Internal
Team: TMall Supermarket
My Role: User Experience Designer
Deliverables: Design hand off
The Taobao Maker's Festival, hosted by Alibaba Group, is a large-scale offline event that complements the Double Eleven Shopping Carnival. Centered around Technology, Art, and Originality (TAO), the festival showcases interactive exhibits of technology, music, fashion, and subculture to a global audience of young people.
Background
Problem Statement
As a unique event, the Taobao Maker's Festival requires a tailored self-service cash register interaction process, distinct from traditional commercial supermarkets which was illustrated in green below. However, customers at the festival did not hold the products they want to purchase, making the standard barcode scanning method unsuitable.
Additionally, the shopping experience was divided into two scenarios: limited products that require users to participate in a lottery system to win purchasing rights and general merchandise that can be purchased directly from the inventory area. These factors created the need for a customized POS interaction process that accommodates the specific requirements of the festival.
Experience Design
To address the identified challenges, I focused on optimizing the self-service cash register interaction process and creating an improved experience and material design tailored for the festival setting. A built-in product list was implemented for customers to choose from, with some products needing SKU selection to accommodate the unique shopping scenarios.
The POS design was aligned with the Taobao app, utilizing facial recognition as a login method to provide a seamless experience for festival-goers. Some adjustments were needed to fit the festival's atmosphere, such as accounting for multiple Alipay and Taobao accounts and the API's blue background.
In addition to the interactive process design, I also developed the POS body and surrounding materials, ensuring a holistic user experience. The design took into consideration the entire operation process and interaction with the environment. For instance, different designs were created for restricted and non-restricted areas, and numbers were marked on the fuselage to assist staff in guiding customers efficiently.
This event lasted 14 days and hosted 100,000+ guests. User feedback has been good. In the future this user interface will be used for other offline events.
